The Rediscovery of our Home
Slide Magazine, Hawa Sliding Solutions AG, July 2021
We live in interesting times. The pandemic has changed how we think about the space around us. We have rediscovered our neighborhoods and learnt to appreciate our connections. At the same time, we have reconnected to our home as the place where we can express our individuality. How will our living space change given this new relationship? What impact does the blending of home and office have? And what do we expect from our homes in the future?
Read full article: » The Rediscovery of our Home »
Here are the hotel trends of a post-Corona future
KTCHNrebel, April 2020
The travel and tourism industry is undergoing an irreversible transformation. However, the trends are not as obvious as you might think. What trend researcher Oona Horx Strathern has found out about “healthness” concepts and why digital upgrading might be counterproductive.
Home as a vessel
AXOR WATER STORIES, August 2020
Our homes are our vessels. As a vessel holds water, so our homes hold us, our identities and our belongings. Home is above all where we can express our individuality, where we go to remember who we are.
Read full article: » Home as a vessel »
Post COVID-19, Authentic Experiences & Community Will Shape Hotels
duetto, March 2020
In many respects it is still too early to foresee what hotel industry trends will be triggered by the COVID-19 pandemic. However, it is possible to imagine that our attitudes towards mass tourism may have changed permanently.
Here are three hospitality concepts we believe could come to the fore once the crisis is over.
Article: »Post COVID-19»
How Megatrends Influence Sport
ISPO Munich, January 2020
What are megatrends? How do counter-trends arise? And what does sport have to do with it? The Viennese trend researcher Oona Horx Strathern provides the answers and predicted a bad future for the record hunt in sports.
Interview: » How Megatrends Influence Sport »
The Sense of Space
Makers Bible, December 2019
A conversation about living - and design trends that will play an important role in the near future. About changes that influence our demands on the space that surrounds us and how changing living spaces affect our quality of life.
Interview: » The Sense of Space »
Makers Bible: www.makersbible.com
md - Interior/Design/Architecture, June/July 2019
Oona Horx Strathern addresses the existential questions of life. Where do we want to live? How will we live in future? Her Home Report does not point out fanciful ideas but solutions where human beings take center stage.
Interview: » Individually together »
md magazine: www.md-mag.com/menschen
“Not even WiFI” in the hotel of the future
KTCHNrebel, May 2019
An interview with the trend researcher Oona Horx Strathern
Interview: » Hotel of the future »
People, connect with each other!
Daimler, December 2018
me Convention: It is not enough to connect devices with each other; human beings should not be forgotten, says trend researcher Oona Horx Strathern.
» Read article » (PDF-Format)
Future Living, Future Building
Interview with Oona Strathern
Soravia Annual Report, August 2017
» Read interview » (PDF-Format)
East Meets West
September 2015, Villeroy & Boch,
Oona Horx Strathern on the Future of the Bathroom
» Watch Video » (YouTube)
Urbis, New Zealand
Back to the Future
A carefully considered family home in Austria puts everything – work, family, even the kids – in its proper place.
>> read more (PDF-format)
Mobile Living Yesterday and Tomorrow
They are called "Futuro" or "Future Evolution House": Visions of flexible living.
Read article (www.moove.com)