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Interviews / Press

Interviews / Press

More interviews can be found on the German page.

The Kindness Economy

Ladies Drive, März 2024

A New Narrative for the Future.

Read article: The Kindness Economy (PDF-file)

Cover: Ladies Drive

Podcast: How to lead into a kind future?

Soulworx, December 2023

In today’s episode, we sit down with Oona Horx Strathern to talk about how we can lead into a kind future.

Apple Podcasts:


Trust: Lost and Found

Ladies Drive, December 2023

Read full article: » Trust: Lost and Found »

Cover: Ladies Drive

A Kindness Economy for the SAP Community, October 2023

Oona Horx Strthern's new book was published in September. It has the cheerful title "Kindness Economy" and is a counter-project to egoism and capitalism. Rather than critize, it presents humanistic options.

Read full article: » A Kindness Economy »


Minimalist Lifestyle

The Star, June 2023

More are embracing minimalist lifestyle; here's why you too, should consider it.

Read full article: » Minimalist Lifestyle »

The Star: Minimalist Lifestyle

Megatrend Holistic Health

Ladies Drive, June 2023

Megatrend Holistic Health: A Diagnosis

Read full article: » Megatrend Holistic Health »

Ladies Drive: Megatrend Holistic Health

The Rediscovery of our Home

Slide Magazine, Hawa Sliding Solutions AG, July 2021

We live in interesting times. The pandemic has changed how we think about the space around us. We have rediscovered our neighborhoods and learnt to appreciate our connections. At the same time, we have reconnected to our home as the place where we can express our individuality. How will our living space change given this new relationship? What impact does the blending of home and office have? And what do we expect from our homes in the future?

Read full article: » The Rediscovery of our Home »

Slide: The Rediscovery of our Home

Here are the hotel trends of a post-Corona future

KTCHNrebel, April 2020

The travel and tourism industry is undergoing an irreversible transformation. However, the trends are not as obvious as you might think. What trend researcher Oona Horx Strathern has found out about “healthness” concepts and why digital upgrading might be counterproductive.

Article: » Hotel trends of a post-Corona future »

Hotel trends of a post-Corona future

Home as a vessel


Our homes are our vessels. As a vessel holds water, so our homes hold us, our identities and our belongings. Home is above all where we can express our individuality, where we go to remember who we are.

Read full article: » Home as a vessel »


Post COVID-19, Authentic Experiences & Community Will Shape Hotels

duetto, March 2020

In many respects it is still too early to foresee what hotel industry trends will be triggered by the COVID-19 pandemic. However, it is possible to imagine that our attitudes towards mass tourism may have changed permanently.
Here are three hospitality concepts we believe could come to the fore once the crisis is over.

Article: »Post COVID-19»

Post COVID-19

How Megatrends Influence Sport

ISPO Munich, January 2020

What are megatrends? How do counter-trends arise? And what does sport have to do with it? The Viennese trend researcher Oona Horx Strathern provides the answers and predicted a bad future for the record hunt in sports.

Interview: » How Megatrends Influence Sport »

How Megatrends influence Sport

The Sense of Space

Makers Bible, December 2019

A conversation about living - and design trends that will play an important role in the near future. About changes that influence our demands on the space that surrounds us and how changing living spaces affect our quality of life.

Interview: » The Sense of Space »

Makers Bible:

The Sense of Space

Individually together

md - Interior/Design/Architecture, June/July 2019

Oona Horx Strathern addresses the existential questions of life. Where do we want to live? How will we live in future? Her Home Report does not point out fanciful ideas but solutions where human beings take center stage.

Interview: » Individually together »

md magazine:

Individually together

“Not even WiFI” in the hotel of the future

KTCHNrebel, May 2019

An interview with the trend researcher Oona Horx Strathern

Interview: » Hotel of the future »

Hotel of the future

People, connect with each other!

Daimler, December 2018

me Convention: It is not enough to connect devices with each other; human beings should not be forgotten, says trend researcher Oona Horx Strathern.

» Read article » (PDF-Format)

Elle Decoration

Issue No. 32, 2018

» Read article » (PDF-Format)

Future Living, Future Building

Interview with Oona Strathern

Soravia Annual Report, August 2017

» Read interview » (PDF-Format)

East Meets West

Architecture Conference

September 2015, Villeroy & Boch,
Oona Horx Strathern on the Future of the Bathroom

» Watch Video » (YouTube)

Occhio Magazine

io 3d in action

A visit to the house of the future

>> more info (PDF-file)

Urbis, New Zealand

Back to the Future

A carefully considered family home in Austria puts everything – work, family, even the kids – in its proper place.

>> read more (PDF-format)

Mobile Living Yesterday and Tomorrow

They are called "Futuro" or "Future Evolution House": Visions of flexible living.

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