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Oona Horx Strathern - Kindness Economy
Oona Horx Strathern - Senseful Sustainability
Oona Horx Strathern - Caring City
Oona Horx Strathern - Home Suite Home
Oona Horx Strathern - How we will live
Oona Horx Strathern - Kindness Economy
The Kindness Economy

This trend is a powerful new force for change that has the potential to improve everything from how we do business, consume and work, to how we live in our homes, communities and cities. It is a new currency for the future, a healthy economy in which we are kinder to people and the planet will still make a profit.

Senseful Sustainability
Senseful Sustainability

From design to demographics, many trends are shaping how we live in our homes, our communities and our cities.
For example Megatrend Individualisation and the Silver Society are driving the trend towards individualistic communities.

Oona Horx Strathern - Caring City
The Caring City of the Future

We are shifting from the car-based to the car-ing city of the future. What are the new strategies and examples for a more liveable and kinder city in the future?

Oona Horx Strathern - Home Suite Home
Home Suite Home

How and why have we upgraded from a home sweet home to a home suite home? From the conscious kitchen to the spathroom, what is really shaping how we live - from the role of the design democracy to hero materials?

Oona Horx Strathern - How we will live
How we will live in the future

From design to demographics, many trends are shaping how we live in our homes, our communities and our cities. For example Megatrend Individualisation and the Silver Society are driving the trend towards individualistic communities.

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The Future of Home, Lifestyle, Cities and Building

How will our cities, our buildings and homes of the future look and feel? Is there one answer, a clear path, or even a magic formula?  After 25 years of trend and future research I believe that it is not about short term solutions, but about finding inspiration and new ideas that give us a long term perspective. It is about what is possible not just probable, and, what can be better, it’s a fresh (female) optimistic approach to living in the future. In English or German.
Have a look at my A-Z of Living in the Future themes.

The Kindness Economy

THE KINDNESS ECONOMY IS A POWERFUL NEW FORCE FOR CHANGE IN BUSINESS and a growing trend that will improve everything from how we work to how we live in our homes, communities, and cities. In an age of much unkindness, burnout, and some notoriously monstrous management, we need a new, positive vision for the future. In this book I present an optimistic look at how we can create a healthy economy in which we are kinder to people and the planet while still making a profit. Through examples and anecdotes as well as personal and professional insights, The Kindness Economy explores how we can combine values with value and think differently about how we want to spend, work, and live.

Home Report 2023


My new Home Report 2023 study takes a look at trends from the Spa-throom (spa plus bathroom) to Radical Materials, The Kind City of the Future and much more.

The study is currently only available in German, but if you would like any more information in English please contact me: www.strathern.eu/contact/

My Work: speaking, writing, inspiring

I speak and write regularly on living in the future as well as producing my annual HOME REPORT on the future of design, home, architecture, and building. As a trend consultant I have worked for international firms such as Unilever, Beiersdorf, and the Deutsche Bank. I have spoken at congresses across Europe, from Finland and Portugal to Switzerland and Slovenia, booked by everyone from the IAA, ISPO, Female Future Festival, BMW, Villeroy & Boch, as well as top design, building and architectural fairs, and even a congress for midwives (see Events/References). I work with everyone from home design and building companies to organisations, associations, local government and city councils. No project, company, event or stage, is too small (or too large).

My Life

I am proud owner of an Irish passport, have lived and worked throughout Europe, hitched through Africa, and have taken up surfing and boxing the wrong side of 50. I worked for many years as a TV and print journalist for the Observer in the UK and currently live in our experimental self-designed Future Evolution House in Vienna with my husband Matthias Horx, occasionally with our two grown up children, Tristan and Julian, and a mad dog called Bubbles.