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Life and Work

Life and Work

Oona Horx Strathern, CEO Zukunftsinstitut Horx / © Klaus Vyhnalek

I grew up in London and have worked for more than 25 years as a trend consultant, speaker and author. As well as writing about building and living in the future I have worked on many studies and reports for the Zukunftsinstitut. As a trend consultant I have worked for international firms such as Unilever, Beiersdorf, Philip Morris and the Deutsche Bank. My speech customers range from architectural conferences to universities, the building industry and the interior design branch.

My Work: speaking, writing, inspiring

I speak and write regularly on living in the future as well as producing my annual HOME REPORT on the future of design, home, architecture, and building. As a trend consultant I have worked for international firms such as Unilever, Beiersdorf, and the Deutsche Bank. I have spoken at congresses across Europe, from Finland and Portugal to Switzerland and Slovenia, booked by everyone from the IAA, ISPO, Female Future Festival, BMW, Villeroy & Boch, as well as top design, building and architectural fairs, and even a congress for midwives (see Events/References). I work with everyone from home design and building companies to organisations, associations, local government and city councils. No project, company, event or stage, is too small (or too large).

Oona Horx Strathern / © Klaus Vyhnalek

My Life:

I am proud owner of an Irish passport, have lived and worked throughout Europe, hitched through Africa, and have taken up surfing and boxing the wrong side of 50. I worked for many years as a TV and print journalist for the Observer in the UK and currently live in our experimental self-designed Future Evolution House in Vienna with my husband Matthias Horx, occasionally with our two grown up children, Tristan and Julian, and a mad dog called Bubbles.

Matthias Horx + Oona Horx Strathern / © Klaus Vyhnalek