Oona Strathern Author & Trend Consultant

Future Living

MAY 2010:

Milan The Salone 2010
One of the striking trends at this year’s Salone was a complimentary movement of on the one hand, furniture going outside with plants built in, and on the other, plants moving into the furniture inside.

APRIL 2010:

The Marketing Of A Metropolis
Re-marketing, rebranding, redesign of companies or products is on any scale a challenge. But to do the same with a sprawling modern metropolis of 15 million inhabitants would seem mad, until you realize that by 2050, 70 percent of all people on earth will live in cities.

JULY 2009:

New Positive Activism
Perhaps it is a sign of the times, but there appears to be something of a shift in the activist scene from negative “against” something, to more positive action. Two of the great new ideas that have hit London are so-called Carrot Mobbing and the Night Knights.

JUNE 2009:

Recession Reloaded
The three areas of pre credit-crunch spending where londoners really excelled – food, fashion and frivolity – are having to adapt or die. As the recession hits hard in London, companies are getting more inventive, people more resourceful and spending more careful and calculated.

APRIL 2009:

The New ”Kur” Culture
The hot line of our “Chancen-Telefon” (crisis help-line) at the Zukunftsinstitut in Germany has been ringing with several Austrian wellness hotels asking for advice: What to do? What is wrong with wellness? Why don’t the customers want wellness?

 

 


 

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